Customer segmentation is vital in understanding how to target your customers, what are their needs, perceptions, and preferences, and how to maximize your sales. Some of the key business questions include –
- Who are my potential customers? Who are my most valuable customers?
- How sizable is the sales opportunity from each segment?
- What are the interests, beliefs, perceptions of each segment?
- How can I effectively target my customers – promotional channels, efficiency, and marketing strategies?
Pharma Markets Group (PMG) offers customer / physician segmentation solutions that include –
- Identifying your valuable customers
- Evaluate segment attractiveness
- Developing targeted strategies for each segment
- Optimizing promotional efforts and strategies for each segment
- Developing a brand strategy aligned to each segment
PMG’s dependable customer segmentation helps pharmaceutical companies grow continually.
- PMG will work with your country teams to develop methodologies for segmentation and targeting
- We are flexible and focused to your specific needs including new product launch
- We have solid therapeutic expertise and experience, and have deeper understanding of customers in all therapeutic areas
- Our segmentation activities have helped companies identify high potential customers and helped field force of large pharmaceutical companies to target them effectively
PMG coverage is one of the best in the industry.
- 30+ countries including G7 Countries, BRIC Countries, and Emerging markets
- 10+ therapeutic areas including 200+ diseases, Orphan diseases, products by drug classes